December 20, 2020 Designing Experience for API Users Three distinct design principles for designing the experience of an API user: “write-and-forget”, “onboarding designed for humans”, and “small set of orthogonal APIs”.
July 2, 2019 Metrics and Benchmark for SaaS Companies Best practices for collecting and analyzing metrics for a SaaS business
September 25, 2018 Summary of The Lean Product Playbook for Product Managers In this article, I am sharing my notes consisting of the summary and my understanding of product management related concepts in ‘The Lean Product Playbook’, written by Dan Olsen.
January 10, 2018 Funnel Optimisation – The Most Powerful Tool for Chasing Growth Complete guide to funnel marketing for growth marketer.
May 8, 2017 Complete Guide to Google Play Store Optimisation Learn a to z about Google Play Store optimisation for apps.
November 4, 2016 Mobile App Uninstall Rate: Benchmark and Analysis Mobile App uninstall rate and retention benchmark from different analytics companies for average, top performing and mobile app categories.
December 25, 2015 Complete Guide to Naming Events in Analytics Platforms Exhaustive guide with detailed excel implementation sheet for naming events in analytics platform.
September 7, 2015 Play Store and App Store Optimisation – Learnings from Blackhat Tricks Boderline blackhat App Store an Play Store optimisation tactics to increase app downloads.
